As long as enterprises have tracked internet users’ behavior and life, marketeers have explained that data is needed for personalised advertisements. They claim personal ads, rather than broadcasting the same ads to all people like on television, are beneficial for everyone. Why is it … Read >
Today, everyone is aware that Facebook, Google and Twitter, among many other free digital services sell their users’ personal data to advertisers. Many savvy users are protecting their privacy with additional software plugins to prevent this automatic data collection. Behind the scenes, however, is the real action where data brokers, … Read >
