Surely every driver wants ads?
#Ford might be looking to bring tailored ads to your car or truck.
The automaker has filed a patent application that would monitor and collect driver data to curate ads that would be displayed on the vehicle’s various screens. Among the information that would be gathered is your location, destination, speed, and traffic information.
The system would also potentially monitor the dialogue between passengers. #adtech
https://fortune.com/2024/09/10/ford-patent-driver-data-in-car-ads/