A startup bets #AR is the key to safe driving, not #AI — Car companies are embracing Augmented Reality Heads Up Displayss as a means of relaying important information to the driver. Instead of having to look down at a screen, HUDs project real-time driving guidance, alerts, and other information onto the windshield.
Basemark’s software, dubbed Rocksolid AR, is an AI-based computer vision system that enables carmakers to develop their own AR applications for HUDs.
https://thenextweb.com/news/finnish-startup-basemark-funding-augmented-reality-cars-ev